Sales & marketing books

Consumer behaviour is a fascinating subject and is central to the planning, development and implementation of effective...  Read More >>

This resource explains how to create and manage different channels, how to employ the corect use of channel power...  Read More >>

Camera phones, car GPS locators, EZ-pass, and similar advances are the height of convinience, but the technologies...  Read More >>

Now in an updated and expanded edition from the experts at Towers Perrin, The Sales Compensation Handbook provides...  Read More >>

Back in the 1890s, being an ad man in New Zealand was a simple case of placing an ad in the paper on behalf of a...  Read More >>

How a new generation of outlaw salespeople are rewriting the rules Outlaw is a guide to what really works in...  Read More >>

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted...  Read More >>

When you make a decision or form an opinion, you think you know why. But you're wrong. The truth is that most of...  Read More >>

Dave Kahle contends that smart time management is not about cramming more activity into each hour, but about achieving...  Read More >>

This 31-day book teaches the skills and habits of sales stars in bite-sized chunks you can learn and apply today....  Read More >>

Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding...  Read More >>

Die Einfuhrung von Smartphones hat nicht nur das Kaufverhalten und die Buchungsgewohnheiten im Tourismus revolutioniert,...  Read More >>

A guide with a difference, using the experience and wisdom of some of the industry's top people. It offers advice...  Read More >>

A source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including...  Read More >>

You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making...  Read More >>

This is a revised and expanded text on marketing crafts successfully. It has pointers to set up a business, strategies...  Read More >>

Shows you how to connect and engage with customers both online and offline to create a fan-centric brand using case...  Read More >>

Provides salespeople with the right words at the right time in every situation. This title presents hundreds of...  Read More >>

Gives you the tools and methods necessary to refocus your energy from blindly delivering sales pitches to developing...  Read More >>

Using a simple cookbook model, this book helps readers identify the ingredients missing from their marketing activities,...  Read More >>

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Introduces sales professionals to the collaborative conversation skills they need to capture the buyer's attention...  Read More >>

How to tap into social networking sites like Facebook and Twitter and create business profits through word of mouth....  Read More >>

Tens of thousands have used Wayne Breitbarth's LinkedIn secrets to harness the power of LinkedIn. They have learned...  Read More >>

To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity...  Read More >>