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Sales & marketing books

20078 books were found.

The Book of Excellence

The Book of Excellence

Author: Byrd Baggett
ISBN: 9781483978949
Format: Paperback
$16.00 $18.80

Focusing on the basic habits that are common among business leaders, this book pinpoints characteristics of a successful...  Read More >>

HBR's 10 Must Reads on Communication

HBR's 10 Must Reads on Communication

Author: Harvard Business Review
ISBN: 9781422189863
Format: Paperback
$31.35 $32.99

NEW from the bestselling HBR's 10 Must Reads series.<br> The best leaders know how to communicate clearly and persuasively....  Read More >>

HBR's 10 Must Reads on Strategic Marketing

HBR's 10 Must Reads on Strategic Marketing

Author: Harvard Business Review
ISBN: 9781422189887
Format: Paperback
$31.35 $32.99

NEW from the bestselling HBR's 10 Must Reads series.<br> Stop pushing products--and start cultivating relationships...  Read More >>

Consumer Behaviour

Consumer Behaviour

Author: Jim Blythe
ISBN: 9781446266458
Format: Paperback
$77.45 $88.00

Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides...  Read More >>

Solving the Social Media Puzzle Companion Workbook V.1

Solving the Social Media Puzzle Companion Workbook V.1...

Author: Kathryn Rose ,  Apryl Parcher
ISBN: 9781483961453
Format: Paperback
$18.50 $21.77

The social media landscape can be difficult to navigate for time-strapped business owners. What's the best way to...  Read More >>

Douglas Gaster's Guide to Marketing Your Business Online

Douglas Gaster's Guide to Marketing Your Business Online...

Author: Douglas Gaster
ISBN: 9781482758559
Format: Paperback
$18.45 $21.71

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The Sage Handbook of Marketing Theory

The Sage Handbook of Marketing Theory

Author: Barbara Stern ,  Pauline Maclaran
ISBN: 9781446270516
Format: Paperback
$78.30 $89.00

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing...  Read More >>

A Business Guide to Getting Paid Kit

A Business Guide to Getting Paid Kit

Author: Michelle Dunn
ISBN: 9781482632477
Format: Paperback
$16.00 $18.80

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El Alma de la Cosmetica

El Alma de la Cosmetica

Author: Angeles Sanchez-Cueca ,  Arnaud Maillard
ISBN: 9788483565810
Format: Paperback
$24.65 $29.03

During the last few years, the world's luxury cosmetic and perfume market has reinvented itself for a public that...  Read More >>

21 Ways to Add $100,000 to Your Business

21 Ways to Add $100,000 to Your Business

Author: Linette Montae
ISBN: 9781937944148
Format: Paperback
$9.80 $11.54

Are you ready to accelerate your small business income? This book will guide you through 21 unique ways to add $100,000...  Read More >>

Nbd-Prognosemodelle Im Kundenbeziehungsmanagement: Einordnung, Implementierung Und Praktische Anwendungsempfehlung

Nbd-Prognosemodelle Im Kundenbeziehungsmanagement: Einordnung,...

Author: David Zitzlsperger
ISBN: 9783834932235
Format: Paperback
$98.70 $116.15

Prognose von Kundenverhalten ist eine zentrale Aufgabe des Kundenbeziehungsmanagements. In nicht vertraglich geregelten...  Read More >>

The Customer Service Survival Kit: What to Say to Defuse Even the Worst Customer Situations

The Customer Service Survival Kit: What to Say to Defuse...

Author: Richard S. Gallagher ,  Carol Roth
ISBN: 9780814431832
Format: Paperback
$21.95 $24.95

The worst customer situations demand more of front-line employees than good intentions and right attitude. This...  Read More >>

HBR's 10 Must Reads on Innovation

HBR's 10 Must Reads on Innovation

Author: Harvard Business Review
ISBN: 9781422189856
Format: Paperback
$31.35 $32.99

NEW from the bestselling HBR's 10 Must Reads series.<br> To innovate profitably, you need more than just creativity....  Read More >>

HBR's 10 Must Reads on Teams

HBR's 10 Must Reads on Teams

Author: Harvard Business Review
ISBN: 9781422189870
Format: Paperback
$31.35 $32.99

NEW from the bestselling HBR's 10 Must Reads series.<br> Most teams underperform. Yours can beat the odds. <br>If...  Read More >>

Jean-Gardner Singleton's Trade Secrets for Marketing Your Spa & Wellness Business

Jean-Gardner Singleton's Trade Secrets for Marketing...

Author: Jean-Gardner Singleton
ISBN: 9781482015737
Format: Paperback
$18.45 $21.71

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Urban Radio - Unlocked!

Urban Radio - Unlocked!

Author: Willis G Smith
ISBN: 9781482724400
Format: Paperback
$61.70 $72.59

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Der Relative Roi Von Social Media

Der Relative Roi Von Social Media

Author: Peter Metzinger ,  Lorena Valentini Metzinger
ISBN: 9781482784824
Format: Paperback
$6.65 $7.81

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The It Marketing Crash Course

The It Marketing Crash Course

Author: Raj Khera
ISBN: 9781482714036
Format: Paperback
$18.45 $21.71

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Contagious

Contagious

Author: Jonah Berger
ISBN: 9781471111693
Format: Paperback
$25.50 $29.99

How to make products, ideas and behaviours really catch on.  Read More >>

La Actitud de Las Personas Mayores Hacia El Anuncio Institucional

La Actitud de Las Personas Mayores Hacia El Anuncio...

Author: Estrada Guillen Marta
ISBN: 9783659069666
Format: Paperback
$46.90 $55.18

En este estudio analizaremos como las personas mayores perciben los anuncios institucionales y las consecuencias...  Read More >>

The Money Flow

The Money Flow

Author: Ana Weber ,  Shel Horowitz
ISBN: 9781614484936
Format: Paperback
$20.90 $24.61

The Money Flow explores our feelings about money, how most people allow money to enslave them either by craving...  Read More >>

Nontraditional Media in Marketing and Advertising

Nontraditional Media in Marketing and Advertising

Author: Robyn Blakeman
ISBN: 9781412997614
Format: Paperback
$43.10 $48.95

A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing...  Read More >>

The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies

The Science of Marketing: When to Tweet, What to Post,...

Author: Dan Zarrella
ISBN: 9781118138274
Format: Hardback
$27.25 $29.95

Scientific marketing research delivers proven marketing tactics and tips The Science of Marketing applies a...  Read More >>

Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value

Managing the New Customer Relationship: Strategies to...

Author: Ian Gordon
ISBN: 9781118092217
Format: Hardback
$45.45 $49.95

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods...  Read More >>

Marketing Research: Tools and Techniques

Marketing Research: Tools and Techniques

Author: Nigel Bradley
ISBN: 9780199655090
Format: Paperback
$67.70 $76.95

Marketing Research: Tools & Techniques 3e offers a lively and accessible introduction to the world of marketing...  Read More >>

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